Woman in casino

Women & Gambling

Women and gambling. How the casino audience is changing

For a long time, gambling was considered the prerogative of the strong half of humanity, like hunting and strong alcohol. This has been confirmed by research. In the 2000s, the female audience at online casinos was only 14%. Then the girls were more fond of casual projects, leaving aside gambling for money. However, times have changed, and now the number of women in the gambling area is almost equal to the number of men betting. For example, in New Zealand, 80% of both sexes are gamblers; in the UK, 44% of women and 53% of men play. The Internet has made casinos available in every home, and mobile technology has made it possible to shorten the time for gambling in almost any situation. Yet women’s attitudes towards video slot and roulette are different from men’s approaches to games.

Preferred entertainment

According to the company DeltaDNA surveys, the most significant growth in the female audience at the casino is observed when accessing the sites from mobile devices. While women appear in ground clubs more as companions of their men or as hunters for the rich, everything changes radically in the Internet space. Among those who use Apple’s premium devices, 34% are actively playing women and 27% are men. At the same time, 73% of men prefer to bet on sports, and 60% of ladies called online bingo their favorite entertainment.

Marketing research suggests that women are more willing to open games with familiar mechanics and themes, while men are attracted to new and unknown things. And in real life, the beautiful half of humanity acts as the guardians of traditions. Women prefer video slot and bingo based on popular series, TV shows and movies. The eye clings to the picture, and the product instantly becomes interesting. They are also more responsive to free bonuses and promotions, which is why special offers advertising brings more women to the casino.

Responsible approach

An unexpected fact was that the ladies spend more time on the sites of virtual gambling establishments, but spend less money on games. Often girls choose the average option between gambling and regular online gaming. They often run demo versions of slot machines and constitute the main audience of social casinos – 79% of the total number of gambleers. According to research, users are kept here by the mechanics of progress. Almost 65% of visitors cited this reason as the main reason for restarting games.


A woman visits the casino to feel the spirit of excitement and new emotions. Men are looking for pleasure in control, power and opportunities to win. Beautiful sex is interested in simple entertainment. That’s why they prefer scratch cards, bingoes and video slots to card games that require knowledge and skills. Although this trend is already in decline. Favorites for women are increasingly slot machines and sports betting. Online operators say that the audience of poker players is increasingly filled with beautiful sex.

This may seem strange, but among the girls-gamblers a significant percentage of those who will never in life choose the game with a “cute design in the pink color scheme. The woman wants to be a full-fledged player, so the stereotypes about “mommy” and the keeper of the hearth are no longer relevant. Beautiful half of humanity turns to gambling, to forget about household chores for a while. The opportunity to win turns out to be far from the most common motivation. In the first place is the desire to get your portion of entertainment.

When a survey was conducted among Australians about the reasons for the popularity of gambling, it was found that this is facilitated by the availability of online casinos and the simplicity of the rules. Women choose such entertainment to spend time with friends, and only then mention the possibility of big winnings. Social interaction proves to be the main argument in the choice of gambling by the fair sex.

Women in the casino. Their psychotypes and preferences

Women play at the casino as much as men, and according to some sources, even more. Pushed to gambling beautiful sex for a variety of reasons, including family conflicts, lack of implementation in the career, the search for a so-called outlet outside the existing environment.

Win woman on slot machine

Operators gambling business for sale and development need to understand who comes to their site and with what intentions – to leave a tidy sum or have fun for the evening / other.

And if with men in this matter is increasingly less clear, the situation with women is much more complicated. The former are mainly pursuing the same goals:

  • win
  • brag
  • spend the money on yourself or your woman
  • to give away debts

Women attend the casino with a variety of and sometimes just incredible goals. The company FlyingBlind, the developer of gambling business for sale and promotion, has conducted research on this issue and highlighted several female psychotypes in gambling establishments.


  • Naughty girl
    • She’s a hooligan, a schoolgirl and a detached woman who can’t imagine her life without bright impressions. In the direction of this type of woman you can often hear “all life on adrenaline”.
      • The age of the naughty young woman, from 18 to 33 years, when you want to try everything and risk everything that is. Roulette is exactly her entertainment in the gambling business for sale, not requiring special skills for a prize.
        • A feature of this type of gambling is the complete unpredictability of the outcome. Similarly – in slot machines, which are also popular with young naughty girls.
  • Hunter
    • The age category of hunters varies between 27-40 years. They know what they want from life. Moreover, such women strive to learn new things, tend to constant self-learning and discover new fields of activity.
      • This female psychotype – bright representatives, loving complex gambling. Slot machines do not surprise them – there you can not show your skills. But the board games, such as blackjack and poker – their element.
  • Priestess
    • Priestesses of love in online gambling exist just like in a land-based casino. Their main mission is not to play or make money. These women, aged 42+, are looking for a companion who, in their opinion, should in the future make a good game for short-term relationships, whether it’s in real life or online.
      • Single games at online casinos such women are not interested. Priestesses like the boards, they do not mind to play bridge and preference, but with no particular hunting go to the game of “fool”. In their opinion, the desired companion should not be fond of such fun. The key part of the game for the priestess – chatting with the participants of entertainment and “exit” to the future “victim.
  • Companion
    • The female audience of the gambling business on the Internet, regardless of which operator pursues the goals – for sale or for development – has another personality psychotype called a companion (friend, companion).
      • These are middle-aged women who do not pursue any global goals in the casino, and play solely in order to keep their chosen one company. In this case, the main client of the casino is a man, and a female companion plays a supporting role.
      • Her activity, mainly goes behind the monitor of his own computer in a meter or more from a man. Primarily, an associate plays in the same games as the stronger sex. Moreover, if a woman has a share of the personality type “child”, the entire gameplay is solely under the control and mentoring of the man.

Let us summarize

Woman casino

Identifying the target audience in the field of online gambling, identifying their needs and requirements for online casinos is the key task of the operator gambling business for sale or for development.

FlyingBlind recommends that the casino’s marketing strategy should include a registered email address for women’s Central Asian countries. To identify it is easy – through a survey on the site with filling out personal data (you can only specify the name).

According to the answers, you will be able to determine the proportion of female customers, and then – send to their email naming letters calling for new games (based on statistics of preferences), drawing bonuses among female customers, etc.. To create such letters, use a spin text template or contact the FlyingBlind team.